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Link Building Services
Want higher rankings, stronger authority, and more qualified traffic? Our proven link building strategies are built to boost your SEO performance — the right way.
As a dedicated link building company, we help you earn high-quality backlinks that improve domain authority, increase search visibility, and drive long-term organic growth. Whether you're scaling content, entering a competitive niche, or recovering from poor SEO tactics, our link building services are tailored to your goals — not one-size-fits-all packages.
We recently helped a B2B tech client grow their referring domains by 220% in just 4 months — leading to a 47% increase in organic traffic. Let's talk about how our custom link building SEO can do the same for your business.
Trusted by top brands
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Our Link Building SEO Serivices Will Help Scale Your Authority
We offer comprehensive link building solutions designed to boost your domain authority, improve search rankings, and drive long-term organic traffic growth.
Higher Authority
After implementing link building SEO strategies from SEO BFF, our domain authority increased by 22%. We saw major gains in organic rankings and improved visibility across competitive search terms within 60 days.
Stronger Backlinks
We secured high-quality backlinks from industry-relevant publishers, which helped us outrank larger competitors. SEO BFF's outreach process is clean, scalable, and completely white-hat — a refreshing change from low-value tactics.
More Rankings, More Reach
With strategic link building, we expanded our keyword footprint, ranked for hundreds of new terms, and saw a 35% increase in organic sessions. The SEO BFF team knows how to build authority that compounds.
Why Brands Trust SEO BFF for Link Building?
Companies partner with us to earn high-impact links that drive rankings, authority, and real business outcomes — without shady shortcuts or cookie-cutter tactics.
Here's why:
We build real links from real websites — no spam, no PBNs, no fluff
We focus on relevance and authority, not just quantity
We personalize every outreach campaign to land placements that matter
We align link building with your broader SEO and content strategy
Whether you're recovering from toxic links, launching into a new vertical, or scaling content that deserves to rank, our link building services help you boost visibility, grow traffic, and build trust — the right way.
Common Link Building Challenges We Solve
Your Concern
How We Solve It
Most link building services use spammy tactics or PBNs.
As a trusted link building company, we use only white-hat, ethical strategies — focusing on earned media, manual outreach, and editorial placements. Zero shortcuts.
We've been burned by low-quality, irrelevant backlinks.
Every link we build is vetted for topical relevance, domain authority, organic traffic, and real editorial standards — not just metrics that "look good on paper."
Outreach takes forever and delivers minimal results.
Our outreach is personalized, scalable, and built on proven systems. We pitch real value to publishers, using content assets that are worth linking to.
How do we know these links will actually help rankings?
We tie every link to your SEO strategy — supporting keyword goals, improving authority, and showing ranking lifts through transparent, ongoing reporting.
Scalable Link Building Services Designed for Long-Term SEO Growth
We offer high-quality link building services designed to help you improve rankings, build authority, and generate organic traffic that converts — all with zero shortcuts.
Editorial Link Building
We secure contextual, in-content backlinks from real websites with real audiences — not link farms. These links are placed manually through personalized outreach and deliver lasting SEO value.
Niche-Relevant Outreach
Our team identifies highly relevant websites and publications in your industry, then crafts tailored outreach that lands you links where your audience actually spends time.
Content-Led Link Acquisition
We help you create high-value content assets — like data studies, thought leadership posts, and resource pages — that naturally attract backlinks from top-tier publishers and blogs.
Authority Building Campaigns
We focus on earning links from domains with strong authority, organic traffic, and trust. These placements accelerate your domain strength and improve your ability to rank for competitive keywords.
Toxic Link Cleanup & Recovery
Been hit by poor link building in the past? We audit your backlink profile, disavow harmful links, and build a clean, sustainable foundation for future SEO success.
Custom Link Building Strategy
No cookie-cutter packages. We tailor every link building strategy to your website's goals, niche, and competition — and tie each campaign back to your larger SEO objectives.
Top Link Building SEO specialists will work on your project.
Anoob is the co-founder of SEOBff & an SEO expert with more than 14 years in the industry. Anoob has worked with leading SaaS companies including SocialPilot, Writesonic, GupShup.
Anoob has extensive experience leading teams for planning and executing 360° degree marketing campaigns scaling many early stage startups including BigBasket ($1.51 billion funding), Portea ($92.8 million funding), FreshMenu ($45.2 million funding), Bluestone ($255 Million).
He has also worked on SEO for large enterprise accounts including Codecademy, eFax, Splashtop & Bosch to name a few.
Along with SEO, Anoob was also leading Conversion Rate Optimization teams to ensure that organic traffic is also converting to business and revenue.
You can check out his LinkedIn here.
In short, when working with SEOBff for your SEO & Marketing, you're in good hands.
Anoob
Co-founder & COO
Anoob is the co-founder of SEOBff & an SEO expert with more than 14 years in the industry. Anoob has worked with leading SaaS companies including SocialPilot, Writesonic, GupShup.
Anoob has extensive experience leading teams for planning and executing 360° degree marketing campaigns scaling many early stage startups including BigBasket ($1.51 billion funding), Portea ($92.8 million funding), FreshMenu ($45.2 million funding), Bluestone ($255 Million).
He has also worked on SEO for large enterprise accounts including Codecademy, eFax, Splashtop & Bosch to name a few.
Along with SEO, Anoob was also leading Conversion Rate Optimization teams to ensure that organic traffic is also converting to business and revenue.
You can check out his LinkedIn here.
In short, when working with SEOBff for your SEO & Marketing, you're in good hands.
Anoob
Co-founder & COO
When you partner with us, we don't just assign any SEO specialist to your project. We carefully match you with experts who have experience in the SaaS industry, ensuring you receive personalized service and the best possible results.
Our team of Enterprise SEO specialists understands the unique challenges of the software-as-a-service market. They work closely with you, providing fast responses and regular updates on your SEO campaigns.
Our Proven Link Building Process at SEO BFF
Discovery & Strategy Alignment
We begin with a focused strategy call to understand your niche, goals, existing backlink profile, and current SEO challenges. We also identify your top pages, competitors, and link acquisition opportunities.
Backlink Profile Audit
Our team conducts a comprehensive backlink audit to assess current link health, identify toxic or spammy links, and analyze gaps compared to your competitors. This helps us build a clean foundation for growth.
Develop a Custom Link Building Plan
Using insights from the audit, we build a tailored link acquisition strategy that aligns with your site's goals — from keyword support to authority growth. We define ideal anchor text, content targets, and publisher profiles.
Asset Planning & Outreach Setup
We identify (or help create) the content assets most likely to earn links — such as blog posts, tools, data studies, or guides. We then build a prospect list and create personalized outreach templates for each campaign.
Execute White-Hat Outreach Campaigns
Our team launches manual outreach campaigns to secure high-quality, editorial backlinks from relevant and authoritative sites. We pitch real value to real people — no automation, no shortcuts.
Track Results & Report Transparently
Each month, we deliver a detailed report outlining links earned, referring domains, domain ratings, anchor text, and how these links are impacting your rankings and traffic. We continuously optimize based on performance.
Discovery & Strategy Alignment
We begin with a focused strategy call to understand your niche, goals, existing backlink profile, and current SEO challenges. We also identify your top pages, competitors, and link acquisition opportunities.
Backlink Profile Audit
Our team conducts a comprehensive backlink audit to assess current link health, identify toxic or spammy links, and analyze gaps compared to your competitors. This helps us build a clean foundation for growth.
Develop a Custom Link Building Plan
Using insights from the audit, we build a tailored link acquisition strategy that aligns with your site's goals — from keyword support to authority growth. We define ideal anchor text, content targets, and publisher profiles.
Asset Planning & Outreach Setup
We identify (or help create) the content assets most likely to earn links — such as blog posts, tools, data studies, or guides. We then build a prospect list and create personalized outreach templates for each campaign.
Execute White-Hat Outreach Campaigns
Our team launches manual outreach campaigns to secure high-quality, editorial backlinks from relevant and authoritative sites. We pitch real value to real people — no automation, no shortcuts.
Track Results & Report Transparently
Each month, we deliver a detailed report outlining links earned, referring domains, domain ratings, anchor text, and how these links are impacting your rankings and traffic. We continuously optimize based on performance.
Link-building SEO Case Studies
Check out the SEO results we've achieved for our clients
4M+ Clicks for a Global EdTech Leader
We partnered with Codecademy on a strategic SEO consulting engagement to strengthen their topical authority and uncover new growth opportunities. Our work included optimizing learning hubs (SQL, Python, JavaScript), implementing technical SEO improvements, and auditing their extensive backlink profile.
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See what our other Link Building Clients say
Link Building SEO Strategies You can Implement Today
What is Link Building in SEO?
Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks — also known as backlinks — serve as signals to search engines like Google that your website is trustworthy, authoritative, and valuable to users. In simple terms, a backlink is like a vote of confidence from one site to another.
In the world of SEO, link building is one of the most important ranking factors. The more high-quality, relevant backlinks your website earns, the more likely it is to rank higher in organic search results.
Why Are Backlinks Important?
Backlinks are one of the most important ranking factors in Google's algorithm. They influence how your site is perceived, how it performs in search, and how easily users can find it.
Here's why backlinks matter:
Without a solid backlink profile, even the best content may struggle to gain traction online.
Key benefits include:
- Boost Search Engine Rankings: Sites with quality backlinks typically rank higher for competitive keywords.
- Build Domain Authority: Links from reputable sites increase your overall trust score in the eyes of search engines.
- Drive Referral Traffic: A well-placed backlink can send targeted traffic from another site directly to yours.
- Accelerate Page Indexing: Backlinks help search engines find and crawl new pages on your website faster.
- Establish Brand Credibility: When authoritative websites reference your content, it strengthens your brand's perceived expertise.
How Does Link Building Help in SEO?
Link building plays a critical role in SEO by enhancing your website's authority, improving keyword rankings, and increasing organic visibility. Here's how it supports your overall SEO strategy:
Key ways link building helps:
- Improves Search Rankings: Backlinks act as endorsements from other websites. The more high-quality links your site earns, the better it performs in search engine results.
- Establishes Domain Authority: Earning links from trusted, authoritative websites helps build your domain authority — which boosts your ability to rank for a broader range of keywords.
- Drives Consistent Organic Traffic: Backlinks from relevant sites bring in referral traffic. As your rankings rise, so does your organic traffic — leading to more inbound leads and conversions.
- Supports Faster Indexing: When your new pages are linked to by other websites, search engines can discover and index them more quickly.
- Builds Topical Relevance: Links from websites within your niche strengthen your subject-matter authority, helping you rank for related topics and long-tail queries.
- Strengthens Trust Signals: Backlinks contribute to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) — essential for ranking in competitive or sensitive industries.
How to Do Link Building in SEO
Link building is both an art and a strategy. To earn high-quality backlinks that improve your SEO performance, you need a structured, ethical, and content-driven approach. Below are the most effective methods to build links the right way:
1. Create Link-Worthy Content
The foundation of successful link building is creating valuable content that others naturally want to reference. This includes:
- In-depth blog posts
- Industry studies or research
- Data visualizations and infographics
- How-to guides and tutorials
- Original tools, templates, or calculators
When your content solves problems, provides insights, or delivers unique value — it earns links organically.
2. Outreach to Relevant Websites
Once you've created great content, the next step is manual outreach. This means:
- Identifying websites, blogs, or journalists in your niche
- Finding the right contact (editors, content managers, etc.)
- Sending personalized emails explaining why your content is valuable to their readers
- Requesting a link, quote inclusion, or collaboration
Successful outreach is personalized, respectful, and focused on mutual benefit — not spammy link requests.
3. Guest Posting
Guest posting involves writing original content for another website in your industry in exchange for a contextual backlink. It helps you:
- Earn relevant backlinks
- Build authority in your niche
- Drive referral traffic
- Establish relationships with publishers
Make sure to target high-quality, editorially reviewed sites — not private blog networks or spammy directories.
4. Broken Link Building
This technique involves:
- Finding broken links (404s) on other websites
- Recommending your own content as a replacement
- Helping the site owner fix the issue while earning a backlink
It's a win-win: they fix a broken resource, and you gain a new link.
5. Unlinked Brand Mentions
Often, other websites may mention your brand or product without linking to your site. You can:
- Use tools like Ahrefs, SEMrush, or Google Alerts to find these mentions
- Reach out and politely ask for a link to be added to the mention
This is one of the easiest and most overlooked link building wins.
6. HARO (Help a Reporter Out) & PR Campaigns
Using services like HARO or connecting with journalists through PR tools allows you to contribute expert quotes or insights in exchange for a link in major publications. This builds both SEO authority and brand trust.
7. Link Reclamation
This includes:
- Reclaiming lost or removed backlinks
- Updating outdated URLs or redirecting them
- Reaching out to previous linking sites that removed or changed their content
It's about recovering what was already earned.
8. Skyscraper Technique
The Skyscraper method involves:
- Finding a high-performing piece of content in your niche
- Creating something better (more up-to-date, more comprehensive, better designed)
- Reaching out to the sites that linked to the original and showing them your improved version
It's competitive — but effective when executed well.
9. Build Internal Links
While not external backlinks, internal links still matter. They:
- Help search engines crawl and index your site
- Pass authority between pages
- Improve the user experience
A strong internal linking structure supports your external link building efforts.
What Is the Difference Between Link Building and Backlinks?
While often used interchangeably, link building and backlinks are two distinct but closely related concepts in SEO.
Link Building: The Process
Link building is the active process of acquiring backlinks to your website. It involves strategies, outreach, and techniques to get other websites to link to your content.
Link building isn't just about quantity — it's about earning the right kind of links from credible, relevant sources that support your SEO goals.
Common link building tactics include:
- Guest posting
- Digital PR campaigns
- Broken link replacement
- Outreach to niche websites
- Resource page inclusion
Backlinks: The Result
A backlink is a hyperlink from one website to another. It's a signal to search engines that another site finds your content valuable or trustworthy. In SEO, backlinks are often referred to as "inbound links" or "incoming links."
Backlinks are one of Google's top ranking factors — high-quality backlinks from authoritative domains can significantly improve your search engine rankings.
Example of a backlink:
- If Forbes.com links to your blog post about B2B marketing, that's a backlink pointing to your site.
To conclude:
Both are essential to a strong SEO foundation. But without a focused link building strategy, earning high-quality backlinks rarely happens by chance.
Best Link Building Strategies
To dominate search engine rankings, you need more than just content—you need links from authoritative, relevant sources. Below are the best, time-tested link building strategies that actually move the needle in today's SEO landscape:
1. Guest Posting on Niche-Relevant Sites
Writing articles for high-quality blogs or websites in your industry allows you to earn contextual, editorial backlinks. This not only builds SEO equity but also positions your brand as a thought leader.
- Focus on sites with real traffic and domain authority
- Provide unique, valuable content tailored to their audience
- Include natural, relevant links back to your own site
2. Resource Page Link Building
Resource pages are curated lists of valuable tools, guides, or references. You can:
- Find resource pages related to your niche using search operators like 'keyword' + inurl:resources
- Reach out and pitch your content as a valuable addition
- If your content is comprehensive and helpful, many webmasters are open to linking
3. Broken Link Building
This strategy involves:
- Finding broken (404) links on authoritative websites
- Creating or suggesting relevant replacement content
- Reaching out to the webmaster to offer your page as a fix
It's a win-win: they clean up their site, and you get a new backlink.
4. Skyscraper Technique
The Skyscraper Technique works by:
- Identifying top-performing content in your space
- Creating a better, more updated or more comprehensive version
- Promoting your improved content to websites linking to the original
This method works best when your content genuinely offers more value.
5. Digital PR and HARO
Using Help A Reporter Out (HARO) or digital PR outreach helps you earn authoritative links by contributing quotes or expert insights to journalists and publications.
- Respond to relevant queries in your niche
- Focus on accuracy, insight, and timeliness
- Build media relationships over time
These links often come from high-DR sites like Forbes, HubSpot, or TechCrunch.
6. Unlinked Brand Mentions
Sometimes websites mention your brand or product without linking. Use tools like:
- Ahrefs (Content Explorer)
- Google Alerts
- BrandMention
Reach out and politely request they turn that mention into a clickable backlink.
7. Content Marketing & Link Bait
Publishing highly shareable content can attract backlinks naturally. This includes:
- Data-driven reports
- Visual infographics
- Free tools or calculators
- Unique industry insights
The better and more useful your content, the more likely others are to link to it.
8. Link Insertions (Niche Edits)
This involves getting your link placed into an existing piece of content. You can:
- Find relevant pages already ranking for a target keyword
- Reach out to the publisher and suggest your resource as an addition
- Offer value in the form of updated information or deeper insight
Be selective — only pursue placements that feel natural and user-focused.
9. Internal Link Building
While not external backlinks, internal links still matter. They:
- Help distribute link equity throughout your site
- Improve crawlability and indexing
- Enhance user experience by guiding readers to related content
Tools like Screaming Frog or LinkWhisper can help optimize your internal link structure.
10. Strategic Partnerships & Industry Collaboration
Collaborate with partners, vendors, or influencers in your industry to:
- Co-author content
- Publish interviews
- Share link opportunities on each other's platforms
These partnerships can lead to recurring backlink opportunities.
- Always prioritize quality over quantity
- One link from a trusted, relevant domain can be more valuable than dozens of low-quality ones
- Sustainable link building focuses on relationships, relevance, and reputation
Link Building Tools
To execute a successful link building strategy, you need more than just outreach templates. You need the right tools to discover opportunities, manage relationships, and track performance. Below are some of the best link building tools used by top SEO professionals:
1. Ahrefs
Ahrefs is a powerful all-in-one SEO platform with extensive link building features.
- Find backlink opportunities using Content Explorer
- Analyze competitors' backlink profiles
- Monitor new and lost backlinks
- Identify broken links to target with outreach
Best For: Competitor research, backlink audits, broken link building
2. SEMrush
SEMrush offers robust backlink analytics and outreach features.
- Discover who's linking to your competitors
- Use the Link Building Tool to manage outreach campaigns
- Audit toxic backlinks with their Backlink Audit Tool
Best For: Outreach pipeline and backlink gap analysis
3. Pitchbox
Pitchbox streamlines your entire link building outreach process.
- Find blogger and journalist contacts
- Automate personalized outreach emails
- Track response rates, follow-ups, and campaign performance
Best For: Scalable outreach and relationship management
4. Hunter.io
Hunter helps you find professional email addresses linked to any website.
- Use the Domain Search to find decision-makers
- Verify emails to reduce bounce rate
- Integrates with Gmail and CRMs for faster follow-up
Best For: Prospecting and email outreach
5. BuzzStream
BuzzStream is a CRM for link building.
- Organize and tag your link prospects
- Track communication history
- Automate follow-ups and reminders
Best For: Link building at scale and managing large outreach teams
6. Moz Link Explorer
Moz's tool allows you to research backlink profiles and domain authority.
- Check competitor backlinks
- Discover linking domains
- Monitor link building progress
Best For: Basic link intelligence and opportunity discovery
7. HARO (Help A Reporter Out)
HARO connects you with journalists seeking expert quotes for upcoming stories.
- Respond to relevant queries and earn high-authority backlinks
- Build media visibility and domain authority
- Free and easy to set up
Best For: Earning editorial backlinks from news sites
8. Screaming Frog
Primarily a site crawler, but also useful for internal link optimization and identifying broken external links on other sites (for broken link building).
- Crawl websites to identify internal link opportunities
- Find broken external links for outreach campaigns
- Analyze link structure and identify optimization opportunities
Best For: Technical link audits and broken link analysis
9. LinkMiner by Mangools
A simple backlink checker that provides visual previews of links and filters based on quality.
- Visual preview of backlinks with thumbnails
- Filter links by domain authority and other metrics
- Quick assessment of link quality and relevance
Best For: Quick backlink overviews and assessing link strength
How to Track Your Link Building Efforts
Tracking your link building efforts is essential to understanding what's working, what needs adjusting, and how much value your backlinks are bringing to your overall SEO performance. Without proper tracking, link building can become a guessing game — and that's the last thing you want in a results-driven SEO campaign.
Here's how to measure your link building success effectively:
1. Monitor New Backlinks
Use SEO tools like Ahrefs, SEMrush, or Moz to track new backlinks acquired over time.
- Check link acquisition velocity (how fast you're gaining links)
- Identify source URLs, anchor texts, and domains
- Confirm links are do-follow (unless you're targeting no-follow links for branding or traffic)
2. Analyze Domain Authority / Domain Rating
Quality matters more than quantity. Measure the authority of linking domains using:
- Domain Authority (Moz)
- Domain Rating (Ahrefs)
- Trust Flow (Majestic)
High-authority backlinks from relevant sites carry more SEO weight than dozens of low-quality links.
3. Track Referral Traffic
Use Google Analytics or GA4 to track visitors who click through your backlinks.
- Go to Acquisition > Referrals
- Analyze which backlinks bring the most qualified traffic
- Identify opportunities to scale traffic-generating placements
4. Monitor Keyword Rankings
Effective link building helps improve rankings for target keywords. Use tools like:
- Google Search Console
- Ahrefs Rank Tracker
- SEMrush Position Tracking
Focus on improvements for pages you've built links to — especially commercial or lead-gen pages.
5. Watch for Indexed Pages
Google doesn't count links from pages it hasn't indexed. Use Google Search Console to:
- Ensure linking pages are indexed
- Troubleshoot crawl or indexing issues with backlinks
- Prioritize outreach to websites with healthy indexing
6. Track Conversions from Backlinks
It's not just about traffic — it's about ROI.
- Set up goals or events in GA4
- Attribute conversions (form fills, signups, purchases) to backlink sources
- Identify which types of backlinks lead to the best business outcomes
7. Measure Anchor Text Distribution
Anchor text helps Google understand link context — but over-optimization can lead to penalties.
- Use Ahrefs or SEMrush to review anchor text variation
- Maintain a healthy mix: branded, generic, keyword-rich, and natural
8. Monitor Lost Links
Links can be removed, redirected, or turned into no-follow.
- Use Ahrefs > Lost Backlinks or SEMrush > Backlink Audit
- Reach out to recover valuable links or replace them elsewhere
Conclusion
Link building isn't just a checkbox in your SEO strategy — it's a powerful driver of authority, rankings, and long-term organic growth. When done right, it strengthens your website's trust with search engines, builds relevance in your niche, and drives qualified traffic from credible sources.
But successful link building isn't about shortcuts or spammy tactics. It's about building real relationships, creating link-worthy content, and tracking your results to refine your approach.
Whether you're starting from scratch or scaling your efforts, our link building services are built to drive sustainable SEO performance that compounds over time.
Ready to grow your authority? Let's build better links — the right way.